One thing I cannot stand is a huge mess of keys. So I ordered this single key off eBay. I was pretty skeptical if it would actually arrive, and then work as advertised.

Tonight I was pleasantly surprised when not only did it show up, but I was able to program both the lock/unlock functions as well as the SecuriLock. Then a quick test key and cutting of my new single key.

Easy auto projects are sometimes the most satisfying.

This is the humble beginnings of my next automotive project. I am trying to determine what would look, and work, better for my install. These are size mock-ups of two different models of Hella lights, the lights were chosen for a very specific reason which I am keeping under wraps until I am all done.

Ford has done an outstanding job with its most recent (as far as I can tell) online campaign. The company enabled its Formula D driver Vaughn Gittin by supplying a 2010 model year Mustang (with Ford Racing goodies) and sending Gittin to Japan to interact with local drivers, put the Mustang through it’s paces on original drifting courses and show off a very composed and compelling sports car. I first came in contact with the project via the automotive blog Speedhunters.com.

It is no wonder Ford is continuing to put distance between itself and its domestic brethren, even in the most dire economic times. Rather than another online community, application (see here, here and here) or lame widget (here) Ford has enabled an enthusiastic brand ambassador to tell an original and authentic story. This is the future of automotive marketing; enabling ambassadors to talk directly with enthusiasts about the vehicles they are passionate about. Bravo Ford, continue to enable your biggest advocates utilizing new means and you will reap the benefits.

Follow the project on Twitter, Gittin’s personal YouTube channel as well as an official Ford Mustang channel. Below are two of my favorite videos Gittin has posted from Japan.

Gittin discusses the modifications to his 2010 Mustang:

The locals take in the sights and sounds from the cockpit of the Mustang: